Research
As part of my work with Redweb, white papers and research are going to be a common feature. Studying everything from audience attitudes to campaign budgets, I hope to provide an in-depth insight into the industry, without paying out for exclusive data. For now, I will be sharing with you the research paper written as part of my Undergraduate degree in Interactive Media Production. Feel free to pose any questions or request a digital copy.
What are the challenges that face mobile advertising in the United Kingdom, in order for it to become a £multi-billion industry?
Undergraduate dissertation completed March 2008.