The GSMA yesterday announced its first batch of Mobile Media Metrics, in association with all of the major UK MNO’s. 2 years in development, these statistics not only mark early signs of the mobile industry working together towards a common goal, but it also signals what we hope is the start of a swift adoption of mobile as a platform on which brands and businesses can target their varying audiences.
‘But mobile is common place in marketing already!’ I hear you cry.
Yes it is being employed, but is the quality and targeting of said work demonstrating not just ROI and all the other buzzword bullshit, but true engagement with its users? (read more…)
Its been a long period of silence I know (*slaps wrist*) but the past few months have not just been incredibly hectic, but I have also been looking into the future of Mobsessed and the way I want my readers and the industry to digest its content. I have some substantial ideas in the pipeline which I hope will make this a staple of your blog reading diet! So for now, please wait with baited breath, as I promise it will be worth it. In the mean time, if you haven’t already seen it, take the time to digest the information in this superb presentation from Rudy De Waele and some of the most brilliant minds in mobile.
Dutch car insurance VrijVerzekerd wanted to point out that they repay the purchase price of your car in case of an accident. So OBVIOUSLY it had to involve a free iPhone game and a viral video! The execution is actually quite successful, although the viral drags on a bit! If you have a play with the game, feel free to let us know what you think!
New research conducted by the Internet Advertising Bureau – the trade association for online and mobile advertising – found that 73% of marketers believe mobile will be the medium to see most growth over the next 5 years.
The survey, conducted amongst a panel of over 100 senior-level UK agency representatives, investigated their knowledge and understanding of mobile advertising, as well as general attitudes towards the medium. The research also revealed that currently some 95% of digital budgets include spend on mobile, with only 5% of UK marketers not yet investing in the medium. (read more…)
