February 3, 2010
Posted by Carl
Well Ladies, Gents and Mobsessives. We are back.
Its been a long period of silence I know (*slaps wrist*) but the past few months have not just been incredibly hectic, but I have also been looking into the future of Mobsessed and the way I want my readers and the industry to digest its content. I have some substantial ideas in the pipeline which I hope will make this a staple of your blog reading diet! So for now, please wait with baited breath, as I promise it will be worth it. In the mean time, if you haven’t already seen it, take the time to digest the information in this superb presentation from Rudy De Waele and some of the most brilliant minds in mobile.
October 6, 2009
Posted by Carl
GoMo News has published its first ever magazine entitled “Thought Provoking Essays from Leaders in Mobile Innovation“. Its taken a lot of time and effort from the GoMo team, but the final result is just brilliant! And to make it even better, yours truly has made a guest appearance also. (read more…)
September 23, 2009
Posted by Carl
Rory Sutherland is one of the most influential men in modern day advertising.
As president of the Institute of Practioners in Advertising (IPA), Rory Sutherland is now also the ad industry’s most important ambassador. The vice-chairman of Sir Martin Sorrell’s ad agency network Ogilvy Group UK and executive creative director of its direct marketing company, OgilvyOne London, Sutherland succeeded the M&C Saatchi chief executive, Moray MacLennan, at the head of the IPA in April.
I saw Rory speak at the Mobile Advertising UK event in June, and he is a truly passionate individual, who is becoming a solid supporter of mobile as a marketing channel. And here he is answering questions on mobile advertising for Mobsessed. (read more…)
September 7, 2009
Posted by Carl
Its that time again. After the great success of my last post, its time for part two. Many of those featured in the last edition have been outstanding again, but there have been some noticeable Twitter performances over the past few weeks that deserve the recognition. Remember, I am not just highlighting people to follow because they are connected to the mobile industry. I am highlighting the people that I am learning from. (read more…)