November 22, 2010
Posted by Carl
I am rather delighted to announce that I will be delivering a presentation for the Chartered Institute of Marketing at Bournemouth University on the 26th January 2011.
The evening outline is as follows:
“The Chartered Institute of Marketing is calling on marketers to examine where digital marketing may be heading in the next few years and asks leading practitioners how they think companies can thrive in the digital marketplace, whilst making sure they get the right levels of return on investment (ROI) from their activities.”
I myself will be delivering a 15 minute presentation on the changing landscape of consumer behaviour and how businesses can use mobile technology to reach and retain new customers (working title). Hopefully it will be a really informative session, not only targeted at local businesses, but provide some relevant insights for marketing to a modern, tech-savvy audience on the whole.
The list of other speakers is great (to be revealed soon), so all in all should be a great education for newbies, and an expansion on current knowledge for a few veterans. I want to make it as relevant as possible to the local area (Dorset!), so if any businesses or agencies have mobile case studies they think would be worthwhile taking a look at, feel free to get in touch!
In the mean time, get over to the event page here and sign up to attend! Looking forward to seeing a few familiar faces.
May 13, 2010
Posted by Carl
Cambridge, UK and Cologne, Germany –May 12 2010 – Taptu, the search and discovery engine that indexes touchscreen content, and MsearchGroove, a top 50 influential source of analysis and commentary on mobile marketing, mobile search and social media, have teamed up to produce a Virtual Roundtable discussing the advances around the Mobile Touch Web.
The Virtual Roundtable aims to explain the significance of the Mobile Touch Web and the impact of touchscreen devices on how people access, enjoy and purchase content and services. Taptu and MsearchGroove were joined by a wide range of mobile industry entrepreneurs, authorities and pundits including: Tomi Ahonen (best-selling author); Mark Curtis (Flirtomatic); Carl Martin (Redweb); Andreas Constantinou (VisionMobile);Jonathan MacDonald (This Fluid World); Martin Wilson (Indigo 102); Dan Appelquist (Vodafone UK); Christian Lindholm (Fjord); and Peggy Anne Salz (MSearchGroove). (read more…)
May 11, 2010
Posted by Carl
Awesome presentation highlighting user research into iPhone user interaction from Create with Context. Some of the results you may find quite surprising!
April 21, 2010
Posted by Carl
I have rapidly established a reputation for ‘iPhone bashing’, which is nothing to do with not owning a suite of Apple Products or disliking Steve Job’s hair. Oh no. For those of you that are not aware, my main ‘beef’ is with brands who do not consider other platforms simply because its a) too hard, b) too expensive/not as cheap as iPhone or c) just want to tick a box that says ‘We have an iPhone app’.
There is a wealth and breadth of great (and some not so great) operating systems out there that can offer brilliant, rich and engaging experiences for their users, that despite having a substantially larger market share than Apple, continue to be overlooked. For a long time I have wanted to put together a presentation to demonstrate this very point, but Ewan MacLeod of Mobile Industry Review has pulled it out of the bag. (read more…)