April 6, 2010
Posted by Carl
Mobilists of the world, welcome to Mobsessed, and the 218th edition of Carnival of the Mobilists. Its my first ever hosting of COTM, so feel very privileged to be part of its ongoing success.
We have quite the eclectic mix of posts this week, and for those of you who read this blog more regularly will be glad to hear there is no iPhone bashing from yours truly this week. Le’ts get the ball rolling. (read more…)
March 26, 2010
Posted by Carl
As part of my study of Multiculturalism in Marketing Communications, I have been exploring the ways in which mobile has invaded/been invited into our personal space, and how our own values impact upon the way we want to receive communication from brands. I stumbled across this infographic on Cellphones.org, and thought it brought to light several key issues. I have had several debates in the past 6 months about the acceptance of answering calls, reading texts and emails whilst engaging with someone face to face, and the discussions of always been hotly contested. What are your views on the subject? Is mobile changing the way we view social interaction? What is deemed acceptable behaviour in such situations? Is the prevalence of ‘instant communication’ creating a necessity for an immediate response, or should the traditional mindset stand strong?
Any thoughts will be included as part of my primary research for my Masters Unit, so would love your feedback 
March 18, 2010
Posted by Carl
I stumbled across this great presentation from Dan Shust on the concept of convergence from SXSW. The presentation speaks for itself. Enjoy.
March 2, 2010
Posted by Carl
In marketing today, it is becoming commonplace for any which brand to build an iPhone app just to tick a box. To say ‘we have an iPhone app’ is deemed to be ‘cutting edge’.
Have brand managers and marketers completely forgotten the reasoning behind communicating with their audience, and the fundamentals of marketing?
I get furious when I see pointless applications hit the market from short sighted brands, with no consideration for market segmentation or consumer base, and the latest is no exception.
The Conservative party has just launched its iPhone application which will supposedly “help both existing supporters and floating voters learn more about their policies, connect with them on social networks and share political news with their friends.” (read more…)