July 12, 2010
Posted by Carl
Mobile commerce (m-commerce) has grown at a rapid rate in the past 12 months, catalysed by the increasing numbers of application stores on the variety of operating systems now available, however even the purchase of mobile content isn’t the only success. In 2009, eBay generated $500m in sales via mobile, and expects to smash that figure in 2010. That was over 1.5 million items, including a $75k Chevrolet Corvette and a £19k boat!
Purchases worth tens of thousands of pounds; in just a simple click via their mobile.
Along with Amazon (who have both an iPhone application and a mobile website), they make up 70% of m-commerce transactions worldwide. All this can be attributed to taking the consideration to prepare and design a dedicated mobile site, rather than optimising the desktop site, in order to leverage the existing web infrastructure, and have a process and user flow that is cohesive between the platforms. Of course this is supported by a seamless payment process and other factors, but the importance of usability should not be underestimated.
But what makes m-commerce such a viable solution and/or extension to current commerce activity? (read more…)
May 20, 2010
Posted by Carl
‘Mobile is very much a part of our marketing priorities, and getting our brand associated with mobile is at the core to our strategy”
Visa Europe
Thanks for that Visa, but so what? (read more…)
May 13, 2010
Posted by Carl
Cambridge, UK and Cologne, Germany –May 12 2010 – Taptu, the search and discovery engine that indexes touchscreen content, and MsearchGroove, a top 50 influential source of analysis and commentary on mobile marketing, mobile search and social media, have teamed up to produce a Virtual Roundtable discussing the advances around the Mobile Touch Web.
The Virtual Roundtable aims to explain the significance of the Mobile Touch Web and the impact of touchscreen devices on how people access, enjoy and purchase content and services. Taptu and MsearchGroove were joined by a wide range of mobile industry entrepreneurs, authorities and pundits including: Tomi Ahonen (best-selling author); Mark Curtis (Flirtomatic); Carl Martin (Redweb); Andreas Constantinou (VisionMobile);Jonathan MacDonald (This Fluid World); Martin Wilson (Indigo 102); Dan Appelquist (Vodafone UK); Christian Lindholm (Fjord); and Peggy Anne Salz (MSearchGroove). (read more…)
May 11, 2010
Posted by Carl
Awesome presentation highlighting user research into iPhone user interaction from Create with Context. Some of the results you may find quite surprising!