March 2, 2010
Posted by Carl
In marketing today, it is becoming commonplace for any which brand to build an iPhone app just to tick a box. To say ‘we have an iPhone app’ is deemed to be ‘cutting edge’.
Have brand managers and marketers completely forgotten the reasoning behind communicating with their audience, and the fundamentals of marketing?
I get furious when I see pointless applications hit the market from short sighted brands, with no consideration for market segmentation or consumer base, and the latest is no exception.
The Conservative party has just launched its iPhone application which will supposedly “help both existing supporters and floating voters learn more about their policies, connect with them on social networks and share political news with their friends.” (read more…)
February 9, 2010
Posted by Carl
For those of you that don’t know who Tomi Ahonen is, get out from under your rock!
Tomi T Ahonen is an author and independent consultant focusing on the mobile industry and digital convergence, at tomiahonen.com. Tomi is the father or co-inventor of several theories and management tools used by the industry which are referenced in 50 books by his peers. Previously employed as an executive with Nokia and three operators in Finland and the USA, today Tomi’s reference client list includes HP the biggest computer maker, Vodafone the biggest mobile operator group, Nokia the biggest handset maker, Intel the biggest chip maker, Ericsson the biggest telecoms network vendor and NTT DoCoMo the biggest mobile internet service provider. He is widely considered the ‘Godfather of Mobile’.
And Tomi has been ever so kind as to answer a few questions for Mobsessed. (read more…)
February 5, 2010
Posted by Carl
The GSMA yesterday announced its first batch of Mobile Media Metrics, in association with all of the major UK MNO’s. 2 years in development, these statistics not only mark early signs of the mobile industry working together towards a common goal, but it also signals what we hope is the start of a swift adoption of mobile as a platform on which brands and businesses can target their varying audiences.
‘But mobile is common place in marketing already!’ I hear you cry.
Yes it is being employed, but is the quality and targeting of said work demonstrating not just ROI and all the other buzzword bullshit, but true engagement with its users? (read more…)
February 3, 2010
Posted by Carl
Well Ladies, Gents and Mobsessives. We are back.
Its been a long period of silence I know (*slaps wrist*) but the past few months have not just been incredibly hectic, but I have also been looking into the future of Mobsessed and the way I want my readers and the industry to digest its content. I have some substantial ideas in the pipeline which I hope will make this a staple of your blog reading diet! So for now, please wait with baited breath, as I promise it will be worth it. In the mean time, if you haven’t already seen it, take the time to digest the information in this superb presentation from Rudy De Waele and some of the most brilliant minds in mobile.