March 2, 2010
Posted by Carl
In marketing today, it is becoming commonplace for any which brand to build an iPhone app just to tick a box. To say ‘we have an iPhone app’ is deemed to be ‘cutting edge’.
Have brand managers and marketers completely forgotten the reasoning behind communicating with their audience, and the fundamentals of marketing?
I get furious when I see pointless applications hit the market from short sighted brands, with no consideration for market segmentation or consumer base, and the latest is no exception.
The Conservative party has just launched its iPhone application which will supposedly “help both existing supporters and floating voters learn more about their policies, connect with them on social networks and share political news with their friends.” (read more…)
September 23, 2009
Posted by Carl
So what quantifies me as being mobsessed?
I do not think there is a straight answer to that question, but having over 15 phones in 9 years certainly goes great lengths to contributing towards it. Below you will see a rather lovely visual representation of my mobile handset history. These are the phones that stick out for me one way or another (plus there are some I cannot remember!) however the bigger impact they had on me as a mobile user, the bigger they are represented on the diagram. (read more…)
August 25, 2009
Posted by Carl
To those of you arriving from the Mobile Advertising Matters domain, don’t be confused! This is simply the new blog of Carl Martin! If you are after some of my old material, you can still find it all at the old site!
In the mean time, please enjoy the new blog!
