In marketing today, it is becoming commonplace for any which brand to build an iPhone app just to tick a box. To say ‘we have an iPhone app’ is deemed to be ‘cutting edge’.
Have brand managers and marketers completely forgotten the reasoning behind communicating with their audience, and the fundamentals of marketing?
I get furious when I see pointless applications hit the market from short sighted brands, with no consideration for market segmentation or consumer base, and the latest is no exception.
The Conservative party has just launched its iPhone application which will supposedly “help both existing supporters and floating voters learn more about their policies, connect with them on social networks and share political news with their friends.” (read more…)
Dutch car insurance VrijVerzekerd wanted to point out that they repay the purchase price of your car in case of an accident. So OBVIOUSLY it had to involve a free iPhone game and a viral video! The execution is actually quite successful, although the viral drags on a bit! If you have a play with the game, feel free to let us know what you think!
Verizon Wireless has been heavily seeding the net with virals for its Motorola Android handset in the past week, and is certainly sparking some controversy! It has a few digs at the iPhone and goes further to demonstrate Motorola’s strong support for the Android OS. iPhone might be a little worried about the emergence of Android, and the commitment made by the members of the Open Handset Alliance, but I for one do not believe a Motorola handset will take away the iPhone’s crown. But in the meantime I am enjoying watching the industry give Apple a gentle kick in the nuts.
Some smart alec Apple fan boy has replied with their very own take on the Droid Does viral. (read more…)
