February 9, 2010
Posted by Carl
For those of you that don’t know who Tomi Ahonen is, get out from under your rock!
Tomi T Ahonen is an author and independent consultant focusing on the mobile industry and digital convergence, at tomiahonen.com. Tomi is the father or co-inventor of several theories and management tools used by the industry which are referenced in 50 books by his peers. Previously employed as an executive with Nokia and three operators in Finland and the USA, today Tomi’s reference client list includes HP the biggest computer maker, Vodafone the biggest mobile operator group, Nokia the biggest handset maker, Intel the biggest chip maker, Ericsson the biggest telecoms network vendor and NTT DoCoMo the biggest mobile internet service provider. He is widely considered the ‘Godfather of Mobile’.
And Tomi has been ever so kind as to answer a few questions for Mobsessed. (read more…)
September 23, 2009
Posted by Carl
Rory Sutherland is one of the most influential men in modern day advertising.
As president of the Institute of Practioners in Advertising (IPA), Rory Sutherland is now also the ad industry’s most important ambassador. The vice-chairman of Sir Martin Sorrell’s ad agency network Ogilvy Group UK and executive creative director of its direct marketing company, OgilvyOne London, Sutherland succeeded the M&C Saatchi chief executive, Moray MacLennan, at the head of the IPA in April.
I saw Rory speak at the Mobile Advertising UK event in June, and he is a truly passionate individual, who is becoming a solid supporter of mobile as a marketing channel. And here he is answering questions on mobile advertising for Mobsessed. (read more…)
August 25, 2009
Posted by Carl
To those of you arriving from the Mobile Advertising Matters domain, don’t be confused! This is simply the new blog of Carl Martin! If you are after some of my old material, you can still find it all at the old site!
In the mean time, please enjoy the new blog!
