The GSMA yesterday announced its first batch of Mobile Media Metrics, in association with all of the major UK MNO’s. 2 years in development, these statistics not only mark early signs of the mobile industry working together towards a common goal, but it also signals what we hope is the start of a swift adoption of mobile as a platform on which brands and businesses can target their varying audiences.
‘But mobile is common place in marketing already!’ I hear you cry.
Yes it is being employed, but is the quality and targeting of said work demonstrating not just ROI and all the other buzzword bullshit, but true engagement with its users? (read more…)
Its been a long period of silence I know (*slaps wrist*) but the past few months have not just been incredibly hectic, but I have also been looking into the future of Mobsessed and the way I want my readers and the industry to digest its content. I have some substantial ideas in the pipeline which I hope will make this a staple of your blog reading diet! So for now, please wait with baited breath, as I promise it will be worth it. In the mean time, if you haven’t already seen it, take the time to digest the information in this superb presentation from Rudy De Waele and some of the most brilliant minds in mobile.
Verizon Wireless has been heavily seeding the net with virals for its Motorola Android handset in the past week, and is certainly sparking some controversy! It has a few digs at the iPhone and goes further to demonstrate Motorola’s strong support for the Android OS. iPhone might be a little worried about the emergence of Android, and the commitment made by the members of the Open Handset Alliance, but I for one do not believe a Motorola handset will take away the iPhone’s crown. But in the meantime I am enjoying watching the industry give Apple a gentle kick in the nuts.
Some smart alec Apple fan boy has replied with their very own take on the Droid Does viral. (read more…)
The customisable, interchangeable mobile phone cover was a real fad in the early days of mobile going mainstream. I fondly remember my Homer Simpson X-Press On cover for my Nokia 3210, which I eventually swapped for a ‘blingy’ mirror effect case with jewel like buttons. I disgust myself when I think about it. What we must remember was that back in the day, this was how we customised our mobiles! Long before applications, downloadable images, and even ring tones, the interchangeable cover was our way of expressing who we were via our mobile. But as the industry matured, it was recognised that people didn’t care about changing their handset aesthetics….or do they? (read more…)
