April 21, 2010
Posted by Carl
I have rapidly established a reputation for ‘iPhone bashing’, which is nothing to do with not owning a suite of Apple Products or disliking Steve Job’s hair. Oh no. For those of you that are not aware, my main ‘beef’ is with brands who do not consider other platforms simply because its a) too hard, b) too expensive/not as cheap as iPhone or c) just want to tick a box that says ‘We have an iPhone app’.
There is a wealth and breadth of great (and some not so great) operating systems out there that can offer brilliant, rich and engaging experiences for their users, that despite having a substantially larger market share than Apple, continue to be overlooked. For a long time I have wanted to put together a presentation to demonstrate this very point, but Ewan MacLeod of Mobile Industry Review has pulled it out of the bag. (read more…)
April 20, 2010
Posted by Carl
Take note fellow digitalites! These are the trends that will impact the way you work, think and implement over the next year or so. So regardless of your specialist area, mobile is impacting the way your own audience thinks, and convergence of these channels means that we can no longer begin to consider them disparities. Forget the ‘end user’, its now about the people you communicate with.
Major props to Rudy De Waele for the awesome preso.
March 26, 2010
Posted by Carl
As part of my study of Multiculturalism in Marketing Communications, I have been exploring the ways in which mobile has invaded/been invited into our personal space, and how our own values impact upon the way we want to receive communication from brands. I stumbled across this infographic on Cellphones.org, and thought it brought to light several key issues. I have had several debates in the past 6 months about the acceptance of answering calls, reading texts and emails whilst engaging with someone face to face, and the discussions of always been hotly contested. What are your views on the subject? Is mobile changing the way we view social interaction? What is deemed acceptable behaviour in such situations? Is the prevalence of ‘instant communication’ creating a necessity for an immediate response, or should the traditional mindset stand strong?
Any thoughts will be included as part of my primary research for my Masters Unit, so would love your feedback 
March 18, 2010
Posted by Carl
I stumbled across this great presentation from Dan Shust on the concept of convergence from SXSW. The presentation speaks for itself. Enjoy.