So the lovely people at Orange decided to run a Twitter comp via Conor their PR Manager UK, asking for ideas for a Festival mobile app. I went a bit nuts and recorded my ideas here. Are you going to rip them off? Probably. Do I care? Not really. Did I have fun doing it? YES! 
With a sneaky hint of AKQAs Christmas Card 2008 viral as the foundation, this viral by Vodafone NZ bring together 1000 mobile phones to form an orchestra. The result? Its music to mobilists ears…
The customisable, interchangeable mobile phone cover was a real fad in the early days of mobile going mainstream. I fondly remember my Homer Simpson X-Press On cover for my Nokia 3210, which I eventually swapped for a ‘blingy’ mirror effect case with jewel like buttons. I disgust myself when I think about it. What we must remember was that back in the day, this was how we customised our mobiles! Long before applications, downloadable images, and even ring tones, the interchangeable cover was our way of expressing who we were via our mobile. But as the industry matured, it was recognised that people didn’t care about changing their handset aesthetics….or do they? (read more…)
2008 – - What better way to launch your handset than with some bad ass Bruce Lee skills…but not how you may think…