Take note fellow digitalites! These are the trends that will impact the way you work, think and implement over the next year or so. So regardless of your specialist area, mobile is impacting the way your own audience thinks, and convergence of these channels means that we can no longer begin to consider them disparities. Forget the ‘end user’, its now about the people you communicate with.
After the recent iPhone OS4 announcement, I felt a strange sense of excitement which I had never had after previous announcement by Apple (mainly because it was bollocks like ‘we’ve now got MMS!’). This was very very different indeed, and had nothing to do with the long awaited introduction of multitasking. No, for me, the real excitement was relating to the mobile advertising platform ‘iAd’ that comes pre installed in the OS. So whats the big deal? And who will it benefit? Its a big deal because it is approaching mobile advertising in a format yet to be experienced by the average mobile user, and by embracing the rich content ability of the platform, allows for some real cool creative to be employed. This means happy Apple, happy agencies, happy brands, and most importantly, happy users! Here is why I think it is so good: (read more…)
So the lovely people at Orange decided to run a Twitter comp via Conor their PR Manager UK, asking for ideas for a Festival mobile app. I went a bit nuts and recorded my ideas here. Are you going to rip them off? Probably. Do I care? Not really. Did I have fun doing it? YES!
UPDATE: I only went and bloody won it didn’t I! 2 Glasto tickets…thank you very much. Read about it here.
Dutch car insurance VrijVerzekerd wanted to point out that they repay the purchase price of your car in case of an accident. So OBVIOUSLY it had to involve a free iPhone game and a viral video! The execution is actually quite successful, although the viral drags on a bit! If you have a play with the game, feel free to let us know what you think!
