Dutch car insurance VrijVerzekerd wanted to point out that they repay the purchase price of your car in case of an accident. So OBVIOUSLY it had to involve a free iPhone game and a viral video! The execution is actually quite successful, although the viral drags on a bit! If you have a play with the game, feel free to let us know what you think!
New research conducted by the Internet Advertising Bureau – the trade association for online and mobile advertising – found that 73% of marketers believe mobile will be the medium to see most growth over the next 5 years.
The survey, conducted amongst a panel of over 100 senior-level UK agency representatives, investigated their knowledge and understanding of mobile advertising, as well as general attitudes towards the medium. The research also revealed that currently some 95% of digital budgets include spend on mobile, with only 5% of UK marketers not yet investing in the medium. (read more…)
With a sneaky hint of AKQAs Christmas Card 2008 viral as the foundation, this viral by Vodafone NZ bring together 1000 mobile phones to form an orchestra. The result? Its music to mobilists ears…
Verizon Wireless has been heavily seeding the net with virals for its Motorola Android handset in the past week, and is certainly sparking some controversy! It has a few digs at the iPhone and goes further to demonstrate Motorola’s strong support for the Android OS. iPhone might be a little worried about the emergence of Android, and the commitment made by the members of the Open Handset Alliance, but I for one do not believe a Motorola handset will take away the iPhone’s crown. But in the meantime I am enjoying watching the industry give Apple a gentle kick in the nuts.
Some smart alec Apple fan boy has replied with their very own take on the Droid Does viral. (read more…)
