So the lovely people at Orange decided to run a Twitter comp via Conor their PR Manager UK, asking for ideas for a Festival mobile app. I went a bit nuts and recorded my ideas here. Are you going to rip them off? Probably. Do I care? Not really. Did I have fun doing it? YES! 
Dutch car insurance VrijVerzekerd wanted to point out that they repay the purchase price of your car in case of an accident. So OBVIOUSLY it had to involve a free iPhone game and a viral video! The execution is actually quite successful, although the viral drags on a bit! If you have a play with the game, feel free to let us know what you think!
New research conducted by the Internet Advertising Bureau – the trade association for online and mobile advertising – found that 73% of marketers believe mobile will be the medium to see most growth over the next 5 years.
The survey, conducted amongst a panel of over 100 senior-level UK agency representatives, investigated their knowledge and understanding of mobile advertising, as well as general attitudes towards the medium. The research also revealed that currently some 95% of digital budgets include spend on mobile, with only 5% of UK marketers not yet investing in the medium. (read more…)
With a sneaky hint of AKQAs Christmas Card 2008 viral as the foundation, this viral by Vodafone NZ bring together 1000 mobile phones to form an orchestra. The result? Its music to mobilists ears…