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	<title>Comments on: iAd &#8211; The Big Deal</title>
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		<title>By: Carl</title>
		<link>http://mobsessed.co.uk/2010/04/iad-the-big-deal/comment-page-1/#comment-213</link>
		<dc:creator>Carl</dc:creator>
		<pubDate>Wed, 14 Apr 2010 08:14:29 +0000</pubDate>
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		<description>Completely agree Murat. The real winner here is that once users recognise that they are linked to exciting new content, they will actively be encouraged to click ads a helluva lot more.

Watch click throughs go through the roof...</description>
		<content:encoded><![CDATA[<p>Completely agree Murat. The real winner here is that once users recognise that they are linked to exciting new content, they will actively be encouraged to click ads a helluva lot more.</p>
<p>Watch click throughs go through the roof&#8230;</p>
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		<title>By: Murat</title>
		<link>http://mobsessed.co.uk/2010/04/iad-the-big-deal/comment-page-1/#comment-211</link>
		<dc:creator>Murat</dc:creator>
		<pubDate>Tue, 13 Apr 2010 16:00:04 +0000</pubDate>
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		<description>I think this is going to propel mobile advertising from the crappy animated GIFs into something far more engaging. Accelerometer &amp; GPS access from a banner? Yes please. Probably the most exciting thing I&#039;ve seen for a while in the ad-serving world...actually that isn&#039;t saying much.

Wrote about this a couple of months ago, check it out:
http://www.mobileinc.co.uk/2010/02/the-evolution-of-mobile-advertising-banners-part-one-the-creative-possibilities-of-the-accelerometer/</description>
		<content:encoded><![CDATA[<p>I think this is going to propel mobile advertising from the crappy animated GIFs into something far more engaging. Accelerometer &amp; GPS access from a banner? Yes please. Probably the most exciting thing I&#8217;ve seen for a while in the ad-serving world&#8230;actually that isn&#8217;t saying much.</p>
<p>Wrote about this a couple of months ago, check it out:<br />
<a href="http://www.mobileinc.co.uk/2010/02/the-evolution-of-mobile-advertising-banners-part-one-the-creative-possibilities-of-the-accelerometer/" rel="nofollow">http://www.mobileinc.co.uk/2010/02/the-evolution-of-mobile-advertising-banners-part-one-the-creative-possibilities-of-the-accelerometer/</a></p>
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