April 22, 2010
Posted by Carl
WiDrive is a discovery project with the objective of looking at how to control tangible devices using software and hardware controls by Bournemouth University Student and general awesome dude Gavin Williams.
It combines an iPhone, a remote control car, an on board microphone, a Virtual Reality headset, Wifi and an Arduino board to create a top driving experience for its user! Gavin is currently developing the project as his major for his degree in Interactive Media Production, and invited me along with his course mates to beta test in the University sports hall (which made the test even better with its slippery surface!). (read more…)
April 21, 2010
Posted by Carl
I have rapidly established a reputation for ‘iPhone bashing’, which is nothing to do with not owning a suite of Apple Products or disliking Steve Job’s hair. Oh no. For those of you that are not aware, my main ‘beef’ is with brands who do not consider other platforms simply because its a) too hard, b) too expensive/not as cheap as iPhone or c) just want to tick a box that says ‘We have an iPhone app’.
There is a wealth and breadth of great (and some not so great) operating systems out there that can offer brilliant, rich and engaging experiences for their users, that despite having a substantially larger market share than Apple, continue to be overlooked. For a long time I have wanted to put together a presentation to demonstrate this very point, but Ewan MacLeod of Mobile Industry Review has pulled it out of the bag. (read more…)
April 20, 2010
Posted by Carl
Take note fellow digitalites! These are the trends that will impact the way you work, think and implement over the next year or so. So regardless of your specialist area, mobile is impacting the way your own audience thinks, and convergence of these channels means that we can no longer begin to consider them disparities. Forget the ‘end user’, its now about the people you communicate with.
Major props to Rudy De Waele for the awesome preso.
April 13, 2010
Posted by Carl
After the recent iPhone OS4 announcement, I felt a strange sense of excitement which I had never had after previous announcement by Apple (mainly because it was bollocks like ‘we’ve now got MMS!’). This was very very different indeed, and had nothing to do with the long awaited introduction of multitasking. No, for me, the real excitement was relating to the mobile advertising platform ‘iAd’ that comes pre installed in the OS. So whats the big deal? And who will it benefit? Its a big deal because it is approaching mobile advertising in a format yet to be experienced by the average mobile user, and by embracing the rich content ability of the platform, allows for some real cool creative to be employed. This means happy Apple, happy agencies, happy brands, and most importantly, happy users! Here is why I think it is so good: (read more…)