Mobile Etiquette – The Social Shift

As part of my study of Multiculturalism in Marketing Communications, I have been exploring the ways in which mobile has invaded/been invited into our personal space, and how our own values impact upon the way we want to receive communication from brands. I stumbled across this infographic on Cellphones.org, and thought it brought to light several key issues. I have had several debates in the past 6 months about the acceptance of answering calls, reading texts and emails whilst engaging with someone face to face, and the discussions of always been hotly contested. What are your views on the subject? Is mobile changing the way we view social interaction? What is deemed acceptable behaviour in such situations? Is the prevalence of ‘instant communication’ creating a necessity for an immediate response, or should the traditional mindset stand strong?

Any thoughts will be included as part of my primary research for my Masters Unit, so would love your feedback