Dutch insurer doubles up with iPhone game and viral

Dutch car insurance VrijVerzekerd wanted to point out that they repay the purchase price of your car in case of an accident. So OBVIOUSLY it had to involve a free iPhone game and a viral video! The execution is actually quite successful, although the viral drags on a bit! If you have a play with the game, feel free to let us know what you think!

IAB: 95% of digital budgets now include mobile

New research conducted by the Internet Advertising Bureau – the trade association for online and mobile advertising – found that 73% of marketers believe mobile will be the medium to see most growth over the next 5 years.

The survey, conducted amongst a panel of over 100 senior-level UK agency representatives, investigated their knowledge and understanding of mobile advertising, as well as general attitudes towards the medium.   The research also revealed that currently some 95% of digital budgets include spend on mobile, with only 5% of UK marketers not yet investing in the medium. (read more…)