O2 Ruck About with England Rugby Viral

O2 have launched their latest ad campaign with the help of a few brutes from the England Rugby Union team. Completed by those clever clogs at VCCP, it has been created to help promote the free sim cards promotion that many operators are involved in nowadays. Its brilliantly executed, and the England lads are showing footballers how to at least try and act in an advertisement! Amelia Torode has written a nice piece on her blog about the thought behind the campaign, but before you do that, watch the video below!

Make sure you go and check out the website in full at www.simrugby.co.uk and why not follow VCCP on Twitter while you’re at it.