Convergence in Media: The Social (R)evolution

This is another official update to the original “Shift Happens” video. This completely new Autumn 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.

Here are a few cheeky mobile facts taken from the video:

• The Mobile Device will be the worlds primary connection tool to the internet in 2020
• The computer in mobile phones today is 1 million times cheaper, 1000 times more powerful, and 100,000 times smaller than the computer built by MIT in 1965

There has been an influx of new technologies and social media innovations in the past few years that are significantly influencing the future media landscape for marketers. Citizen behaviour and attitudes are constantly changing and as a result, advertisers and marketers must change their own.

Citizens are not easy to please and the majority are beginning to form strong opinions. As marketers however, we are beginning to slowly but surely understand the way the consumer thinks, yet we need to ensure we use this knowledge in order to develop strategy as how best to reach them. However the plethora of tools at a marketers disposal is not easy to navigate and real learning comes from a real understanding of the future of media convergence.

And for the hell of it, here is another sterling video about the social media revolution happening every second of every day.